PROCESS
PACKAGE DESIGN
Package design for Sugar Rush Candy Company. These designs are meant to look like they could be sold in a novelty candy shop and are targeted at people ages 8-40. The main goal of this design was to be appealing to children as well as adults because that is the demographic that can be seen at novelty candy shops. The illustrations on the package incorporates excited, happy faces to represent a "sugar rush" and how candy can make people feel. The bright colors correspond to each candy flavor, green for sour, pink for sweet, and red for spicy. The outer box uses a bright purple color and wide, excited eyes to catch the attention of the customer.