Social Norms Campaign done for EWU's Counseling and Wellness Services. The goal of this campaign was to promote the fact that not all college students drink to debunk that common misconception and promote healthy drinking habits for those who do
choose to drink.
choose to drink.
Campaign done to promote the Kalispel Tribe Victim Assistance Services through EWU. The goal of these posts was to bring awareness to what domestic violence is, the signs and the cycle that are involved, and how to reach out to help through Kalispel Tribes. My goal was to convey all of this while following their brand guidelines in a way that is quick and
easy to understand.
easy to understand.
This next campaign was done for the City of Spokane Public Works department for a recruitment campaign. This project was a group effort done for my senior capstone class at EWU. The goal was to draw people into public works using easily recognizable imagery. Street signs create an automatic response from people to look and pay attention, so we used that imagery to represent Spokane Public Works and pull viewers in. Another goal of ours was to simplify the content: how to apply, the testing process, and the benefits and opportunities involved to create an incentive to choose to work for Public Works. These all lead the viewer to the Public Works website for further information about jobs. Our social media posts act as a bridge to learning more and finally applying.
Posts done for the EWU Dean of Students' Instagram Accounts (@dosewu). We had 3 categories: Student Success, Adulting 101, and Seasonal Friday Posts. These posts acted as a way to spread information about on-campus events, tips to be the best student possible, adulting tips and tricks, and bringing awareness to certain causes in the forefront that month. These posts are targeted to current students, alumni, faculty, and parents
of EWU students.
of EWU students.
